WHAT’S INSIDE THE GUIDE

• 3–6 bullet points

• Calm, factual

• No hype words (“transform,” “unlock,” “accelerate”)

WHO IT'S FOR

• 3–4 bullet points

• Not demographic

• More like “mindset / creative type”

e.g.:

• creators who want clarity

• people tired of algorithmic noise

• anyone who values calm, sustainable work

THE ETHOS BLOCK (SHORT TEXT SECTION)

This is where your philosophy belongs — not in the video, not in the hero.

A short block that says something like:

I believe generous teaching makes the internet better.
I believe creators don’t need funnels, pressure, or hype.
And I think clarity is something we can offer each other freely.

That’s why I made this.

Clean, simple, no persuasion.

HOW TO USE THE GUIDE

• 3–4 practical steps

• Grounded

• B2B-friendly

• Helps them actually apply it

SECOND CTA + NOTE

Repeat the signup:

Download the guide (one email, nothing else).

Below that:

“Just the download. No sequences. No follow-ups. No funnel.”

This line is a brand signal.

⭐️ OPTIONAL (but excellent):

SOFT BRIDGE TO THE PAID GUIDE

One sentence. Absolutely not sales copy.

Something like:

If you want a more structured version of the same ideas, I made a paid workbook. But start with the free guide — it’s the heart of everything.

This is ethical positioning without sales energy.