I help small brands stop overthinking content and start using it more effectively.

How I Work

Most of my client work starts the same way: by slowing things down just enough to get clear about what you’re trying to say and why.

Not everything needs a new tactic or more output. Often, what’s missing is clarity — about what you’re trying to say, who it’s for, and how your content is meant to work together.

That’s the lens I bring to every project.

In practice, my work tends to focus on:

• Clarity before tactics

• Content before channels

• Nurture over pressure

• Repurposing over constant output

• Simple systems that are easy to maintain

A few practical notes about working together:

• My standard rate is $100/hour

• Ongoing or longer-term work is typically discounted

• Most projects start with a small, clearly defined scope

• I don’t upsell, lock clients into packages, or pad hours

From there, I usually help in one of two ways: strategy, content creation, or a mix of both

Strategy

You can hire me for strategy when you want help making calmer, more confident decisions about your content.

This is a good fit if things feel scattered, overcomplicated, or harder than they should be — or if you’re unsure what’s actually worth your time and energy.

I help with:

• Clarifying your voice, message, and positioning

• Deciding what content is worth creating (and what isn’t)

• Shaping simple email or content ecosystems

• Simplifying existing blogs, websites, or funnels

• Creating clear direction you can continue using on your own

Strategy work can be short-term or ongoing, depending on what you need.

Content Creation

You can also hire me to help create the content itself.

This is often a good fit if you know what you want to say, but want support turning ideas into clear, useful content — or if you simply don’t want to do it all yourself.

I help create:

• Email marketing
  Welcome sequences, newsletters, and low-pressure nurture emails

• Blog & long-form content
  Foundational posts, guides, and articles designed to hold value over time

• Websites & landing pages
  Clear, human copy for homepages, about pages, and simple landing pages

• Ecommerce content
  Product pages, brand storytelling, and supporting content that builds trust

Most content is created with repurposing in mind, so it can support multiple places without feeling repetitive or forced.

Let’s Talk

If this approach feels like a good fit, you can share what you’re working on below.

There’s no pitch and no pressure — just a conversation to see if it makes sense.

Frequently asked questions

How far out are you usually booked?

I’m currently booked through March 2026. 🙏

That said, I’m always open to hearing from potential future clients and having early conversations about how I may be able to help down the road. If you’re planning ahead, feel free to reach out.

How do projects usually start?

Most projects start with a short conversation to understand what you’re working on and what kind of help you’re looking for.

From there, I’ll suggest a simple scope and approach, with no pressure to move forward if it doesn’t feel like the right fit.

Do you work hourly or by project?

I like to be upfront about my hourly rate ($100/hour) so people have a clear sense of costs and can decide whether it aligns.

In practice, most work is billed either as a fixed price for a defined project, or as a recurring weekly payment for ongoing work. Either way, everything is outlined in a signed scope of work before any work begins.

What does a typical scope look like?

Scopes are intentionally kept simple.

That might include:

• A defined block of strategy time

• Help creating a specific set of content

• Ongoing weekly or monthly support

We agree on the scope before starting, and I don’t expand it without checking in first.

How do contracts and payments work?

For all projects, I use a straightforward agreement that outlines scope, rate, and expectations.

My site runs on Squarespace, which allows me to send scopes, contracts, and handle billing in one place if you prefer. Simple and easy.

Nothing complicated or heavy.

Do you offer discounts for long-term work?

Yes. Ongoing or longer-term commitments are usually discounted compared to short-term or one-off projects.

This is intentional, since I prefer working on longer engagements when possible. If you’re looking for ongoing support, we can talk through what makes sense.

What kinds of clients are the best fit?

I tend to work best with small lifestyle or wellness brands, creators and founders, and teams who value clarity, calm growth, and long-term thinking.

If you’re unsure whether it’s a fit, that’s completely fine. That’s exactly what the initial conversation is for.